LIRA (Lahore Institute for Research and Analysis, the University of Lahore) and SMCS (School of Media and Communiation Studies) enter into this Memorandum of Understanding (MOU) on 30th June 2025 to establish a framework for mutual collaboration in areas of research, Innovation, and technological advancement. Both parties recognize the value of combining their expertise and resources to pursue joint projects, share knowledge, and promote academic and professional growth. This MOU signifies the intention of LIRA, a research arm of the University of Lahore, and SMCS, a center dedicated to media and communication research and technology, to work together in good faith to achieve shared goals that contribute to the development of solutions for societal benefit.